How many email newsletters do you currently subscribe to? If you are like most internet users, you subscribe to at least a few. Why? People subscribe to them for a variety of reasons – to be informed, entertained, to stay up to date, and to take advantage of special offers.
This is why we love newsletters, and you should, too. If you haven’t already, you should put some serious thought into adding one to your digital marketing campaign. Email newsletters are an invaluable, and often overlooked, marketing tool that can boost your current marketing efforts and fit seamlessly with other marketing, content development, social media and SEO strategies.
Here are the many reasons why we love newsletters
Great Relationship Building
When people give you their email address, it’s a sign of trust and interest. Newsletters help you keep in touch with potential and existing customers without being too aggressive. Use them to remind users that you exist and are here to help when they are ready to do business. The key is to provide valuable information in every newsletter.
Effective Content Distribution
Newsletters provide you with another distribution channel to share your content, and they can be simple to create. Use your newsletter to highlight popular blog posts, articles, videos, company news and other content that recipients would find interesting and informative. Remember, you don’t need to create 100% unique content. You can recycle existing content, use new formats, or share content that is popular with your customers.
The data and analytic capabilities alone are enough to start an email newsletter. Once your email is sent, you will have instant and trackable data that you can use to measure the success of your newsletters. This gives you the opportunity to make adjustments each time, so you can improve response rates and drive more traffic to your website.
Email newsletters are affordable, especially when compared to direct mail. No need to deal with printing and postage costs. All you will need to do is invest in a good email marketing tool such as MailChimp, AWeber, or ConstantContact, and you can schedule your newsletter to go out on a regular basis.
Better Lead Generation
Perhaps the biggest benefit is that they deliver qualified leads. When a user signs up for your newsletter, it’s a sign they are interested. This is much more effective than cold calling and other lead generation tactics.
Keeping your sales funnel full with leads is one of the keys for sustainable and long-term success. Newsletters are an effective way to add to your prospect list and help move them through your sales process.
Do you use newsletters in your digital marketing strategy? What is the greatest benefit it provides your business?
If your business doesn’t have a newsletter, tell us what is the biggest barrier preventing you from getting one going?