Why We Love Newsletters (And You Should, Too)

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How many email newsletters do you currently subscribe to? If you are like most internet users, you subscribe to at least a few. Why? People subscribe to them for a variety of reasons – to be informed, entertained, to stay up to date, and to take advantage of special offers. This is why we love[…]

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How to Build an Audience for Your Business

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If you build it, they will come, right? Maybe. But this isn’t the movies. It’s real life business, which means you need to do more than just build it. You need to generate awareness, make noise, jump up and down, write your name in the sky! Well, maybe not exactly that, but you do need[…]

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5 Powerful Ways to Generate Leads from Your Blog

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Many marketers use blogs to boost search rankings. But did you know it can also be used as a powerful way to generate leads? Today we’ll talk about how you can use your blog to turn readers into paying customers. 1. Crafting Compelling Headlines You won’t be able to generate leads from your blog if[…]

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7 Simple Steps to Content Marketing Success

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If you’re new to the digital marketing world, you’ve probably heard a bunch of terms that all kind of sound the same. Things like content strategy, content marketing, SEO copywriting, web writing, social media marketing, and so many more. It can seem a little confusing at first, if not completely overwhelming. What exactly is content[…]

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17 Reasons You Should Be Blogging

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Blogging has been around for years. Many years. But it wasn’t until the late 90s that that the official term “blog” was coined. That’s when businesses of all sizes took notice and began to adopt this marketing method. Since then, blogging has been growing and evolving at a very rapid pace. B2B and B2C blogging[…]

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