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Gone are the days when you could achieve digital marketing success by dominating a single strategy. Focusing solely on SEO, email marketing or any other single strategy just doesn’t cut it anymore.

Today, successful digital marketing campaigns require a holistic, multi-channel approach that involves cross promotion to reach a larger audience online. It’s about testing, refining and re-allocating resources to ensure you invest in the right strategies to achieve your marketing objectives.

Here are 7 elements that need to be present for a well-rounded digital marketing campaign:

1. SEO (organic)

SEO is not the “be all, end all” strategy for digital marketing success anymore. Yes, it’s a core element for online marketing success, it is ever evolving, and it’s important to approach SEO from a customer-centric perspective. Create valuable content for your customers, not just for search engines. And yes, there is a huge difference.

2. SEM (PPC)

Paid ads are an effective way to have a strong search engine presence as you are building your organic search rankings. They will also provide you with some key insights into which keywords you should be focusing on when creating content and refining your organic SEO strategy.

3. Email Marketing

Email marketing is far from dead. When done correctly, a strong email marketing campaign can not only drive traffic and help you get new customers, but it’s also a great way to keep prospects updated about news and promotions. It is flexible, adaptive and can be used to enhance or support other elements of your digital marketing campaign.

4. Twitter

Twitter lets you stay up to date with what’s trending online and helps you keep a pulse for what your customers interested in and talking about. Join the conversation and use this information to shape your content, engage in real-time and shape your digital marketing strategy.

5. Facebook

A core element for a strong social media presence, Facebook gives you an opportunity to not only connect with your customers on a more personal level, giving your otherwise corporate reputation a friendly voice. You can also use Facebook ads to target new business and expand your social reach and brand awareness. Use Facebook to engage, interact, offer incentives and drive traffic to your website.

6. LinkedIn

While many may not immediately think of LinkedIn in terms of digital marketing, it’s the perfect platform for networking, connecting with industry professionals and finding subcontractors to help grow your business. It’s also becoming a very well-known content publishing platform. LinkedIn Pulse, company profile pages and your profile updates are three powerful ways to share content and promote your campaigns.

7. Local/Mobile

Your customers are using their phones to search for local businesses online—and as technology continues to create cool new mobile devices (tablets, smartphones, etc.), the number of your customers going mobile will only increase. Build a strong local online presence by setting up a Google+ business account, building local business directory citations, and by ensuring your website and content is mobile friendly (Google recently started giving a ranking boost to sites that are mobile friendly).

Combining these 7 elements will help you develop a strong digital marketing campaign – one that will connect you with existing customers and new users in a variety of ways:  through search, social, online ads and mobile. Improve your online presence. Try a few of these tactics and let us know how they work out for you.

By Felipe Rinaldi

Felipe is an entrepreneur, graphic designer and web developer. Born in Brazil, moved to Canada in 2007, where he now helps Toronto based marketing companies with their development projects.

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