Blogging has been around for years. Many years. But it wasn’t until the late 90s that that the official term “blog” was coined. That’s when businesses of all sizes took notice and began to adopt this marketing method. Since then, blogging has been growing and evolving at a very rapid pace.
B2B and B2C blogging is equally—if not more—important in today’s online landscape. In fact, Google just officially confirmed the release of its “Quality [content] Update.”
So, if you’re not blogging yet, here are 17 reason you should start … now!
1. 80% of daily blog visits are new
2. Blogs that post daily get five times more traffic than those who post weekly (or less)
3. Blogs with more social shares get more traffic and backlinks
4. Blogs that post every day generate four times more leads than those who post weekly
5. Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI
6. 82% of marketers who blog daily acquired a customer using their blog
7. 54% more leads are generated by inbound tactics (like blogging) than traditional paid marketing
8. B2B marketers that use blogs receive 67% more leads than those that do not
Search Engine Optimization
9. Companies that blog have 97% more inbound links (quality links give your site a ranking boost)
10. Blogging presents the perfect opportunity to optimize pages for long tail keywords
11. Posts allow you to interlink between your pages, which can give those pages a relevancy lift
Social Media Engagement & Brand Reputation
12. Twitter users are 506% more likely to write a blog, and 314% more likely to post a comment or review than other internet users.
13. 80.3% of social media users read posts from people they know and trust
14. 60% of consumers feel more positive about a company after reading custom content on its site.
More Sales & Better ROI
15. 77% of Internet users read blogs
16. 61% of US consumers have made a purchase based on a blog post
17. 90% of consumers find customer content useful
The numbers don’t’ lie – blogging is a valuable part of the digital marketing process. Blogging is shown to deliver qualified traffic to your website, generate more leads, improve your social presence, help with SEO and, it can even contribute to your bottom line.
Don’t have the time, ability or desire to write? Then don’t. Stick to what you do best, and outsource the writing to a professional writer. If you’d like to learn more about how we can help you with that, contact us at firstname.lastname@example.org
Is your business blogging yet? Share your story in the comments below.
Sources: Hubspot.com, socialmarketingwriting.com, smallbusiness.yahoo.com, outbrain.com, ContentPlus.co.uk, comScore.com, ignitespot.com